Vikas Oberoi Sets His Sights on Making NCR Bigger Than Mumbai for Oberoi Realty
The Oberoi Realty chairman’s ambitious NCR strategy begins with ₹8,109 crore in sales bookings from Three Sixty North.
Vikas Oberoi has made an emphatic entry into the National Capital Region.
Under his leadership, Mumbai-based Oberoi Realty has recorded sales bookings worth ₹8,109 crore from Three Sixty North, its first residential project in Gurugram. The response has given Oberoi the confidence to position NCR as a market that could eventually equal, or even surpass, Mumbai for the company.
For a developer whose identity has been closely associated with Mumbai’s premium real estate market, the Gurugram launch represents an important new chapter.
A Debut That Exceeded Expectations
Three Sixty North is being developed across approximately 14.8 acres in Sector 58 on Gurugram’s Golf Course Extension Road. The luxury development will comprise seven residential towers, Club Three Sixty North, and a boulevard featuring retail outlets and cafés.
Homes in the project are priced from approximately ₹18 crore.
According to Vikas Oberoi, the response exceeded the company’s expectations. Oberoi Realty reportedly received buyer interest representing an order book of nearly ₹30,000 crore, approximately four times the inventory it initially planned to sell.
Prospective buyers were required to deposit between ₹40 lakh and ₹50 lakh while awaiting allotment, highlighting the depth of demand for the project.
Vikas Oberoi’s Bigger NCR Vision
The success of Three Sixty North is not being viewed as a standalone launch. For Vikas Oberoi, it is the foundation of a much larger regional strategy.
Oberoi Realty plans to build a strong portfolio across NCR, with future opportunities being considered in both Gurugram and Noida. Oberoi believes the region could become as important as Mumbai, or potentially even larger, for the company over time.
This ambition reflects the changing geography of India’s luxury housing market. While Mumbai remains one of the country’s most established premium residential destinations, Gurugram has rapidly emerged as a major centre for high-value developments and affluent buyers.
Building on a Recognised Luxury Legacy
The Three Sixty North identity draws from Three Sixty West, Oberoi Realty’s landmark luxury development in Worli, Mumbai. The project has attracted prominent business leaders, entrepreneurs and other high-profile buyers, while also recording several high-value transactions.
Vikas Oberoi is now extending that luxury development philosophy to Gurugram, adapting it to a market shaped by larger residential communities, integrated amenities and growing demand for premium high-rise living.
He has also recognised the contribution of DLF in establishing Gurugram’s real estate ecosystem. The city’s mature luxury market has created opportunities for developers from other regions to enter with large, high-value projects.
Gurugram’s Luxury Market Supports the Ambition
The numbers behind Gurugram’s luxury housing market strengthen Oberoi’s confidence.
During 2025, the city recorded transactions worth approximately ₹24,120 crore for homes priced at ₹10 crore and above, based on data cited from India Sotheby’s International Realty and CRE Matrix. Around 1,494 homes in this price category were sold during the year.
By comparison, 155 homes worth a combined ₹4,004 crore were sold in the segment in 2023.
The rapid expansion signals that Gurugram is no longer simply an emerging luxury destination. It has developed the scale, buyer base and ecosystem required to support some of India’s most ambitious residential projects.
A Significant Opportunity for Vertical Transportation
Vikas Oberoi’s NCR expansion could also generate considerable opportunities for the elevator and building systems industries.
A seven-tower luxury development requires vertical transportation solutions that go beyond basic movement. High-speed elevators, intelligent destination control, access integration, service lifts, low-noise operation and dependable maintenance will all be critical to the resident experience.
As Oberoi Realty expands its NCR portfolio, its projects could contribute to growing demand for advanced elevator technologies designed for premium high-rise developments.
With ₹8,109 crore in bookings from his first Gurugram launch, Vikas Oberoi has already made a strong opening statement. The larger story, however, is his ambition to build NCR into one of Oberoi Realty’s most important markets.